Mrs. Dasuni Naynthara Jayarathne

Lecturer - Probationary

Doctor of Philosophy in International Communication Studies, Communication University of China, Beijing.
Masters of Business Administration (Marketing/International Business/Human Resource Management), Zhejiang Normal University.
Bachelors of Mass Media, Sri Palee Campus,University of Colombo

E-mail -: jayarathnen@esn.ac.lk

Academic RecordAdmin RolesExperiencesActivityTeachingPublicationAwards
  • Doctor of Philosophy in International Communication Studies, Communication University of China, Beijing.
  • Masters of Business Administration (Marketing/International Business/Human Resource Management), Zhejiang Normal University.
  • Bachelors of Mass Media, Sri Palee Campus,University of Colombo
  • Lecturer ( Probationary), Department of Languages of Communication Studies, Faculty of Business and Communication Studies, Trincomalee Campus, Eastern University from March 2021 to present
  • Assistant Lecturer , Department of Mass Media, Sri Palee Campus, University of Colombo from September 2018 to September 2019
  • Assistant to MBA Dean, Zhejiang Normal University from September 2016 to 5th of September 2017
  • Foreign Teacher (English) – American Baby International English School, Pizhou, China (2017-2018)
  • Management Trainee Internship (International Sales) – Zhejiang Jinwan Company, Wuyi, Zhejinag Province (China) (2017.05 -2017-08)
  • Executive Marketing – MTV Channels, Capital Maharaja Organization 2016-02- 2016 – 09
  • Promotion officer: Voice of Asia Network (Pvt) Ltd. 2014.09. -2015.05.
  • Radio Presenter and producer: VIP Radio 2013.01-2014.02
  • Dubbing Artist and Lip sync dubbing Script Developer (Freelancer): Sri Lanka Rupavahini Cooperation 2012.06-2013.01
  • Guest Speaker for a workshop conducted for the Undergraduates in Western Province Universities from center for Media Research- Sri Palee Campus, University of Colombo about “Dream High- Get your scholarships to do postgraduate degrees in abroad” 23rd March 2019
  • Guest Speaker for the workshops conducted for the school students in rural areas
  • Resource Person for the World Communicators ‘Council – Nepal Chapter , Webinar – Topic “From Humans to Machines : Implication of AI in Media Industry August – 2020
  • Guest Speaker for the workshop conducted by – Sri Lanka Government News Department for the Mass Media School teachers and students in Sri Lanka July – 2021
  • Guest Speaker for the workshop conducted by Heart FM Academy Sri Lanka October- 2021
  • Resource Person for the “ Campus Radio- Critical Circle” of , Sri Palee Campus, University of Colombo, topic “ New media Activism & The Use of Tik Tok In the face of Globalization January – 2022
International Academic Participations:
  • Global Justice and Journalism” Presentation – “ ISWI 2019 International Student Week, Ilmenaue, Germany
  • Guest Speaker of the Entrepreneurship training programme conducted by Zhejiang Normal University 09.05.2017
  • Presenter in International symposium on China- Africa Relations , Zhejiang China 09th November 2016, Zhejaing Normal University
  • Sri Lankan Representative of the International Non Violent Communication Convention, Pune , India 09th January -15th January 2016
  • Sri Lankan Representative of Educational and Psychological Research Seminar of International Education Program at Northeast Normal University, China, 2012 (Topic : Sri Lankan Future Leaders)
  • Sri Lankan Representative of the Uniting Peace Youth Festival in Mahendra World College, Pune , India 26th November – 01st December 2015).
  • Sri Lankan Representative of the working group Marketing, Advertising and Public relations in International Student week, Techniche Universitat , Ilmenau Germany 29th May -07 June 2015 (Topic : Global Justice and Contemporary Media)
  • Sri Lankan Representative of Cultural day at University of Cambodia, Phonm Penh 2012
  • Sri Lankan Representative of Educational and Psychological Research Seminar of International Education Program at Northeast Normal University, China, 2012 (Topic : Sri Lankan Future Leaders)
Other Social Activities and contributions
  • Organize workshops for the Undergraduates with Professionals in Cooperate Sector
  • The president of International Academic Fraternity, Zhejinag Normal University – 2016-2017
  • A member of the Non Violent Communication group , University of Colombo 2012- 2014
  • A member of University English announcing team 2011- 2014
  • The President of U.N.O study Circle 2009- 2010
  • Voluntary supported to organize training sessions about NVC to the undergraduates of Faculty of Management, Eastern University Sri Lanka. 2015
  • Voluntary supported to facilitate the training sessions in United Peace Youth Festival , Mahendra World College, Pune India 2015
Research and Publications in International - Journals
  • The International Journal of Business and Management: The Critical Evaluation of the China- Sri Lanka Economic Relationship Published in ‘The IJBM’ Journal Volume V, Issue V, May, 2017
  • The International Journal of Business and Management : Investigation on the impact of eWOM on social media towards the purchase intention of consumers in retail industry in Sri Lanka Published in “ The IJBM Journal Volume 10, Issue , December 2018
  • North American Academic Research Journal (NAAR) : Online Shopping During Covid 19: A Study about the perception of Foreign students in China, 2021 April, Volume 4, Issue 5, Pages01-10
  • The factors influencing towards the tik tok usage of youngsters in epidemic of Sri Lanka- 10th Annual National Doctoral students Conference in Communication in China – Journal of Communication University of China, Beijing
Research Symposiums and publications (National/ International)
  • “A Pilot Study on Disaster Communication Subject with Blended Learning : “The Symposium on Blended Learning for Quality Higher Education Organized by the UCSC, University of Colombo
  • “ Effect of Store Image, Brand name and Price Discounts on Purchase Intention of consumers in Sri Lanka (Case study of Damro company in Sri Lanka ) “: The International Symposium Organized by Uiversity of Uwawellassa
  • “The Impact of eWOm towards the Religious Conflicts in Sri Lanka” : The 5th International Buddhist conference , IBC 2019 at Bhiksu University of Sri Lanka, Anuradhapura
  • The International conference on Heritage as soft power, Sri Lanka , Center for Heritage Studies University of Kelaniya –The Impact of e- services on cultural heritage towards the tourism in Sri Lanka
  • “Overview of social media voices towards the religious conflicts of minority and majority in Sri Lanka” IAFOR ACSS2020, Osaka, Japan
  • “Sri Lanka as the Hub of One Belt One Road Maritime Hub”- Presenter in International symposium on China- Africa Relations , Zhejiang China 09th November 2016, Zhejaing Normal University
  • Sri Lankan Representative of Educational and Psychological Research Seminar of International Education Program at Northeast Normal University, China, 2012 (Topic : Sri Lankan Future Leaders)
  • “Social media communication in China “– Resa News Paper , Sri Lanka -2019
  • “Social Media Voices towards the religious conflicts in Sri Lanka ” – President Media Publications ; :Madhya Sankathana – 2018, Sri Lanka- 2019
  • Documentary and Modern Tourism – Rupavahini Sameeksha 2019
  • “The impact of social media towards the social behavior during post crisis situation in Sri Lanka” – The 9th Annual Phd Student Conference in Journalism and Communication Studies (Full paper- 2020)
  • Online Shopping During the Covid 19: A study about the Perception of Foreign Students in China- International Research Symposium of Sri Palee Campus, University of Colombo. (2020)
  • “The Social media in China which escaped from Globalization” – Madhya Sameeksha, Puwathpath Mandalaya.( 2020)
  • The factors influencing for the tik tok application usage among youngsters during the epidemic period in Sri Lanka – Icon Arts, International Conference , Faculty of Arts , University of Colombo – (2020)
  • Impact of Learning Chinese as a subject during the post graduate degrees in China : A case study about the foreign students in Communication University of China – International Research Conference, Education Faculty, University of Colombo – (2021)
  • The impact of Covid 19 pandemic on Online Shopping in China : Case study of Taobao – International Conference , Vavniya Campus, Sri Lanka (2021)
Book Publications
  • Narthanaya – 2004 ( Author Publication)
  • Television and Education – ( Godage Book Publications )
  • Idiriyata Rata – Author Publication
International Conference guest participation
  • “Asian Conference of Mass Communication” – Peking University, China 2019 (Participated as Doctoral candidate)
  • “Women in Asia” – Women’s University, Beijing, China – 2019 (Participated as Doctoral candidate)
  • “International Share Future” – Communication University, China – 2019 (Participated as Doctoral candidate)
Local Awards and Honors
  • Best Announcer English Vindana Cultural Festival, University of Colombo 2013
  • Best Creative Writer Vindana Cultural Festival, University of Colombo 2013
  • All Island Best debater – Reverend Samuwellandon Memorial All Island Debating Competition 2007
International Awards and Appreciations
  • Chinese Government Full Scholarship for Doctoral Degree ( 2019-2022)
  • Summer School Scholarship winner for the Geo informatics in Wuhan University China (2019)
  • Zhejiang Provincial Full Government scholarship (2016-2017)
  • The Most Outstanding Student scholarship of 2016 IMBA Zhejiang Normal University out of 120 international Students
  • The best Business plan Southern China top 12 – (E- Events) 05. 30.2017
  • Second International students’ Market research Competition 2nd place – 14. July. 2017 Zhejiang Normal University
  • Innovative Business Ideas (The first Incubation Competitions) second place 28th December 2016 , Zhejiang Normal University
  • Selected as the official international promoter of ISWIB 2016 international student conference in Serbia, Belgrade. 2015