Dr Pushpika Ganegoda

Senior Lecturer (Gr. II)

Doctor of Philosophy in Media and Communication,Swinburne University of Technology, Melbourne, Australia
Master of Philosophy in Development Communication and Extension, Peradeniya University, Sri Lanka
Bachelor of Arts (Hons) in Communication Studies,Trincomalee Campus of Eastern University, Sri Lanka

E-mail -: kumarip@esn.ac.lk

Academic RecordAdmin RolesExperiencesActivityTeachingPublicationAwards
  • Doctor of Philosophy in Media and Communication,Swinburne University of Technology, Melbourne, Australia
  • Master of Philosophy in Development Communication and Extension, Peradeniya University, Sri Lanka
  • Bachelor of Arts (Hons) in Communication Studies,Trincomalee Campus of Eastern University, Sri Lanka
  • Worked as a Student counsellor
  • Academic Sub-warden
  • Sports Coordinator
  • Coordinator for “Innovative Development for Arts Students” project, funded by World Bank
  • Senior Lecturer from 2015.09.01 Department of Languages and Communication Studies , Faculty of Communication and Business Studies , Trincomalee Campus of Eastern University
  • Lecturer from 2010.09.01 to 2015.09.01 ,Department of Languages and Communication Studies ,Faculty of Communication and Business Studies, Trincomalee Campus of Eastern University
  • Assistant Lecturer from 2008 to 2010 , Department of Languages and Communication Studies, Faculty of Communication and Business Studies, Trincomalee Campus of Eastern University
Books
  • Communication and Adoption of Waste Management Practices: A Case Study (2015). LAP LAMBERT Academic Publishing, Germany.
Book chapters
  • “Social Media in Asia: Changing Paradigms of Communication,” edited by Rachel E. Khan and Azman Azwan Azmawati (2016), Cambridge Scholars Publishing Chapter 09
  • Freedom of Expression in Social Media: A Study of Dissenting Sri Lankan Voices in Facebook Pushpika Ganegoda and Nisansala Jayawardhana
Journal Articles
  • Dr Theodore A. Fernando, A.M.S. Achala Abeykoon & G.A. Pushpika Kumari Ganegoda (2015) Let the children be fed ethically: an explorative study on children’s advertising and advertising regulations in Sri Lanka, Media Asia, 42: 1-2, 106-114, DOI: 10.1080/01296612.2015.1072353
Thesis
  • Representations of War and Culture in Sri Lankan Cinema: An Analysis of Selected Anti-war Films and Their Audience Interpretations
  • Communication and Adoption of Waste Management Practices of Urban Households in Trincomalee District
  • Neighboring Charm: Bollywood films and their Sri Lankan Lovers
Publications in International Research Conference
  • 2010 –“Impact of Bollywood on Sri Lankan cinematic audiences: A cultural scrutiny” – International Conference of Asian Congress for Media and Communication (ACMC) in Penang, Malaysia
  • 2011 – “Viability of Advertising as an instrument of social cohesion in a post-conflict society: the case of Sri Lanka” (a joint research paper) – 20th AMIC Annual Conference in Hyderabad, India
  • 2012 – “Cinematic portrayal of gender violence: A case study of three films rooted in Sri Lankan ethnopolitical conflict” (a joint research paper) – International Conference of Asian Congress for Media and Communication (ACMC) in Bangkok, Thailand
  • 2012 – “Let the Children be Fed Ethically: An Explorative Study on Advertising Standards and Strategies in Sri Lanka” (a joint research paper) – International Conference of Asian Congress for Media and Communication (ACMC) in Bangkok, Thailand
  • 2014 – “Not Stinking Enough? Communication Initiatives for Adoption of Waste management practices (A case study of Trincomalee District)” – International Conference of Asian Congress for Media and Communication (ACMC) in Hong Kong.
  • 2014 – “New” Freedom of Expression in “Media”: A Content Analysis of “Dissent” Using Facebook Wall posts” (a joint research paper)- International Conference of Asian Congress for Media and Communication (ACMC) in Hong Kong.
  • 2015 – “Communication and Adoption of Waste Management Practices of Urban Households in Trincomalee District” – Peradeniya University International Research Session (iPURSE 2015)
  • 2016 – “The muted group: The role of new media in empowering women against sexual harassment” – selected to be presented at the International Conference of Asian Congress for Media and Communication (ACMC) in Indonesia.
  • 2022 – “Setting an Agenda for Organic Fertiliser: The Role of Television News in Media Advocacy in Sri Lanka” International Conference of Asian Congress for Media and Communication (ACMC) in Colombo, Sri Lanka.