Mr. M. S. Ishar Ali

Lecturer (Unconfirmed)

MBA [SEUSL]
B.Com (Spl in Marketing Management) [SEUSL]

Academic RecordAdmin RolesExperiencesActivityTeachingPublicationAwards
  • Master of Business Administration (SEUSL)
  • Bachelor of Communication (Hons) in Marketing Management (SEUSL)
  • Head of the Department of Management, Advanced Technological Institute, Galle
  • Head of the Department of Tourism and Hospitality Management, Hardy ATI, Ampara
  • Lecturer (Unconfirmed) at Trincomalee Campus, Eastern University, Sri Lanka, Since April, 2021.
  • Assistant Lecturer in Management at Sri Lanka Institute of Advanced Technological Education (SLIATE) from January, 2011 to April, 2021
  • Visiting Lecturer: for PCM and PGDM at Ebest Campus, 2018 to 2020
  • Visiting Lecturer: Universal Business and Technology Campus, 2017 to 2020
  • Visiting Lecturer: College of Management and Technology, 2007
  • Retail Auditor: Al – Safi Dairy Co, from May, 2008 to October, 2010 (Subsidiary of Al – Faisaliah Group)
  • Marketing and Operation Assistant: Sampath Leasing & Factoring Limited, During 2006/2007
  • Member, Technical Committee Appointed to Prepare Proposal for Upgrading SLIATE as a Degree Awarding Institute, appointed by Secretary, Ministry of Education
  • Member, Committee on Possible ways to upgrade SLIATE, appointed by Director General, SLIATE
  • Chairman, Committee on Developing Scheme of Recruitment for Academic Staff at SLIATE, appointed by Director General, SLIATE
  • Member, Academic Staff Transfer Board of the Sri Lanka Institute of SLIATE, appointed by Director General, SLIATE
  • Member, Student Coordinating Committee, appointed by Director ATI
  • Member, Technical Evaluation Committee, appointed by Director ATI
  • Member, Library Committee, appointed by Director ATI
  • Marketing Management
  • Strategic Marketing Management
  • E – Marketing
  • Marketing Information System
  • International Marketing
  • Strategic Management
  • Change Management
  • Research Methodology
Publications: Books and Book Chapters
  • Mubarak Kaldeen & Ishar Ali, (2018). Mnaging Word of Mouth Communication: A Strategic Tool for Marketers. SEUSL. ISBN:978-955-627-170-6
  • Ishar Ali & Mubarak Kaldeen, (2018). Managing Retail Atmosphere: A Strategic Perspective. SEUSL. ISBN: 978-955-627-171-3
  • Role of Career Guidance on Adults’ Career Development (Book Chapter) by Wayamba University of Sri Lanka.
Publications: Research Papers
  • Liyanage. M.L.A.N., Mubarak Kaldeen and Ishar Ali. M. S., (2021). Environmental Management and Operational Cost: The Case of Hotel Sector in the Hospitality Industry in Sri Lanka. Journal of Tourism Economics and Applied Research, 5 (1), 44-58
  • Ishar Ali. M. S. & Baskar. T., (2021). Social Media Communication and Customer Loyalty with the Mediating Role of Social Customer Relationship in Retail Chain Stores in Sri Lanka. European Journal of Business and Management, 13 (14), 70-76, DOI: 10.7176/EJBM/13-14-09
  • Ishar Ali M. S.,and Siraji. M., (2021). Marketing Stimulus and its Impact on Green Product Purchase Intention of Customer: with the Mediating Role of Customer Attitude. International Journal on Economics, Finance and Sustainable Development, 3(5), 36-46. https://doi.org/10.31149/ijefsd.v3i5.1854
  • Ishar Ali M. S., (2020). Social Media or Traditional Media that influence consumer decisions in times of pandemic. SEUSL Journal of Marketing, Vol. 5, (2), 1-14
  • Ishar Ali, M.S. and Mubarak, K. M. (2019). Store Atmosphere and Consumer Purchasing Behavior: With Reference to Self-Serving Convenience Stores. SEUSL Journal of Marketing, Vol. 4, No. 2,32-42
  • Ishar Ali, M.S. and Mubarak, K. M. (2017). Impact of Marketing Mix Strategies on Performance of Tourist Hotels in the Eastern Province, Sri Lanka. Journal of Tourism Economics and Applied Research. Vol 1, October 2017. University of Colombo. ISBN 978-955-703-017-3
  • Ishar Ali. M. S., Mubarak. K. M., and Shameem. ALMA., (2017). Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? “Journal of Marketing and Consumer Research”, (JMCR) Vol 31 (2017)
  • Ishar Ali. M. S., & Mubarak. K. M., (2016). Exterior Atmospherics and There Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores. International Journal of Science and Research (IJSR), Volume 5 Issue 11, November 2016
  • Ishar Ali. M. S., (2016). Opportunities and Issues in Empowering Differently-Abled People into Productivity: A Study Based On Ampara District, Sri Lanka. “International Research Journal of Human Resources and Social Sciences”, Vol 3, Issue 10, 2016
  • Ishar Ali. M. S., and Mubarak. K. M., (2016). Impact of Atmospheric Design on Consumer Purchasing Behavior at Self- Serving Convenience Store. SEUSL Journal of Marketing, Vol. 1, No. 1, 2016
  • Ishar Ali. M. S., and Athambawa. S., (2014). Determinants of customers’ intention to use Islamic financing services- The Case of Islamic Bank in Sri Lanka. Proceedings of the Second ARC, FMC, SEUSL,91-99
  • Al-Haj, A. M. Ismail Memorial Medal for the Best Student in Commerce, 2002/2003 & 2002/2003(A)
  • Merit Certificate for Presentation Skills, Certificate Course on Staff Development by Wayamba University of Sri Lanka