Ms. Saraniya Devendra

Lecturer

M.Sc. IN MANAGEMENT[UNIVERSITY OF SRI JAYEWARDENEPURA]
BBA IN MARKETING SPECIALIZATION (HONS)[EUSL]

E-mail -: luxi.devendra@gmail.com

Academic RecordAdmin RolesExperiencesActivityTeachingPublicationAwards
  • Master of Science in management , University of Sri Jayewardenepura, SriLanka
  • Bachelor of Business Administration in marketing specialization (Hons) with first class, Eatern University, SriLanka
  • Academic Career Guidance Advisor 2019 & 2020 – Faculty of Communication and Business Studies, Trincomalee Campus, EUSL
  • Member – Orientation Program Committee – 2018, 2019 & 2020
  • Member – 2nd 3rd & 4th International Research Conference
  • Career Guidance Coordinator 2018 – Department of Business and Management Studies, Faculty of Communication and Business Studies, Trincomalee Campus, EUSL
  • ELTA ELSE Activity Coordinator 2018 –Faculty of Communication and Business Studies Trincomalee Campus, EUSL
  • Field Trip Coordinator 2018 – Department of Business and Management Studies Faculty of Communication and Business Studies, Trincomalee Campus, EUSL
  • Member – Sports Advisory Board 2018, Trincomalee Campus, EUSL
  • News Coordinator – Department of Business and Management Studies Faculty of Communication and Business Studies, Trincomalee Campus, EUSL
  • Aesthetic and Recreational Activity Coordinator 2017 & 2018 –Faculty of Communication and Business Studies, Trincomalee Campus, EUSL
  • Student Counsellor (From July 2017 to Present) – Department of Business and Management Studies, Faculty of Communication and Business Studies Trincomalee Campus, EUSL
  • Sub Warden (From May 2017 to October 2017) – Women’s Hostel – Trincomalee Campus, EUSL
  • Member – Development Action Committee, Trincomalee Campus, EUSL
  • Lecturer (Probationary), Trincomalee Campus, Eastern University, Sri Lanka, from February 2017 to Present
  • Assistant Lecturer, Eastern University, Sri Lanka, from March 2015 to February 2016
  • Fund Administrator, HSBC Electronic data processing lanka (Pvt) Ltd, Rajagiriya from September 2014 to February 2015
  • Marketing Intern,Keels Hotel Management Service Ltd, Colombo, from April 2014 to July 2014
Workshops and Training programmes
  • Participated in the workshop on Personality Development conducted by the Career Guidance Unit Of EUSL in 2013
  • Participated in Women's Dening Security workshop presented by UNSCR in 2014
  • Participated in the Soft Skills Development workshop presented by John Keells Foundation in 2014
  • Business Communication
  • Marketing Management
  • Management Information System
  • Consumer Behaviour
  • Marketing Communication
  • Strategic Management
  • International Marketing
  • Tourism and Hospitality Management
  • Logistics Management
  • Project Management
Publications and presentations
  • Devendra. S., (2014) Inuential Factors on Word of Mouth Communication in Banking Industry. Virakesari, Sunday 17″‘ September, pp.3 (Press) Has presented paper titled Service Quality and Marketing Promotional Eorts on Generating Positive Word-of-Mouth at the 2’th student conference on Business
  • Devendra. S., (2015). Importance of Auxiliary Services in Business. Thinnakkural, Sunday 22nd March (Press)
  • Devendra. S., (2015). Women as a marketing instrument. Thinnakkural, Sunday 10th May (Press).
  • Devendra. S., (2015). Consumer Attitude towards Fast Food Industry. Thinnakkural, Sunday 17th May (Press).
  • Devendra, S. and Kennedy, F.B. Consumer Attitude towards Fast Food Industry. Journal of Business Studies, Volume 3 Issue 1, 12th June 2015. Has presented paper titled Consumer Attitude towards Fast Food Industry at the International Conference on Contemporary Management (1CCM-2015).
  • Devendra, S. Importance of Advertisement in Distrubution. Leader Magazine Volume 14, June 2015, Eastern University Batticaloa, Sri Lanka.
  • Devendra, S. Service Quality and Marketing Promotional Eorts on Generating Positive Word-of-Mouth. International Journal of Entrepreneurship & Development Studies, Volume 3, Issue 2, 15th September 2015.
  • Devendra, S. and Kennedy, F.B. Customer Employee Relationship and Generating Positive Word-of-Mouth. International Conference on Management & Economics, 28th August 2015, University of Ruhuna, Matara, Sri Lanka.
  • Devendra, S. and Thevaranjan, Dinesh. Personal Factors and Fast Food Consumption. Journal of Business Management Science, Volume 2, Issue 12, December 2015.
  • Devendra, S. Marketing Promotional Eorts and Generating Positive Word-of-Mouth. International Conference on Business and Information, 22″d November 2015, Kealaniya University, Colombo, Sri Lanka (Abstract).
  • Devendra, S. and Thevaranjan, Dinesh. Interpersonal skills and organizational commitment. Journal of Business Management Science, Volume 2, Issue 1, January 2016.
  • Devendra. S., (2016). Role of Smart Phones on Improving Business Activities. Thinnakkural, Sunday 7th February (Press)
  • Devendra, S. and Thevaranjan, Dinesh. Marketing Promotional Eorts and Generating Positive Word-Of-Mouth. Journal Business Management Science, Volume 2,1ssue 3, March 2016. Has presented paper titled Role of Smart Phones on Improving Quality of Life at the 5th National Conference on Technology and Management.
  • Devendra, S. Inuential Factors on Generating Positive Word-of-Mouth. 3rd International Conference on Marketing 2015, 18th February 2015, Hotel Galadari, Colombo, Sri Lanka (Abstract).
  • Devendra, 5, Service Delivery and Generating Positive Word-of-Mouth. International Journal of Entrepreneurship & Development Studies, Volume 4, Issue 1, 9th May 2016.
Full Research Paper Publications in Local and International Refered Journal
  • Devendra, S and R .H. AsariTharukaPerera. A Factor Analytic Investigation of Generating Positive Word-of-Mouth towards Banking Industry. International Journal of Advance Research and Innovative Ideas in Education, Volume 6, Issue 1, January 2020
  • Devendra, S and R .H. AsariTharukaPerera. Inuence of Brand Loyalty on Purchase Intention towards Soft Drink Industry. International Journal of Entrepreneurship & Development Studies, Volume 6, Issue 3, September 2018.
  • Devendra, S. Inuence of Brand Equity on Purchase Intention in Colombo District. International Journal of Entrepreneurship & Development Studies, Volume 4, Issue 3, January2017
  • Devendra, S. Service Delivery and Generating Positive Word-of-Mouth. International Journal of Entrepreneurship & Development Studies, Volume 4, Issue 1, August 2016.
  • Devendra, S. and Thevaranjan, Dinesh. Interpersonal skills and organizational commitment. Journal of Business Management Science, Volume 2, Issue 1, January 2016
  • Devendra, S. and Thevaranjan, Dinesh. Personal Factors and Fast Food Consumption. Journal of Business Management Science, Volume 2, Issue 12, December 2015.
  • Devendra, S. Service Quality and Marketing Promotional Eorts on Generating Positive Word-of-Mouth. International Journal of Entrepreneurship & Development Studies, Volume 3, Issue 2, September 2015.
  • Devendra, S. and Kennedy, F.B. Consumer Attitude towards Fast Food Industry. Journal of Business Studies,Volume 3, Issue 1, 12th June 2015
National/International Conference - Full Paper Publications
  • H G C K Ranathunga and Devendra, S. Inuential Factors on Brand Equity of Trincomalee Tourism Destination. International Conference on Business Research, 27th October 2020, University of Moratuwa, Colombo, Sri Lanka.
  • Devendra, S. and Thevaranjan, Dinesh. Role of Smart Phones on Improving Quality of Life. 5th National Conference on Technology and Management, January 2016, Sri Lanka Institute of Information Technology (SLIIT), Colombo, Sri Lanka.
  • Devendra, S. and Kennedy, F.B. Customer Employee Relationship and Generating Positive Word-of-Mouth. International Conference on Management & Economics, 28th August 2015, University of Ruhuna, Matara, Sri Lanka
Abstract Publications
  • Devendra, S. Marketing Promotional Eorts and Generating Positive Word-of-Mouth. International Conference on Business and Information, 22nd November 2015, Kealaniya University, Colombo, Sri Lanka.
  • Devendra, S. Inuential Factors on Generating Positive Word-of-Mouth. 3rd International Conference on Marketing 2015, 18th February 2015, Hotel Galadari, Colombo, Sri Lanka
Publications in newspapers and magazines
  • Devendra. S., (2016). Role of Smart Phones on Improving Business Activities. Thinnakkural, Sunday 7th February (Press).
  • Devendra, S. Importance of Advertisement in Distrubution. Leader Magazine Volume 14thJune 2015, Eastern University, Batticaloa, Sri Lanka.
  • Devendra. S., (2015). Consumer Attitude towards Fast Food Industry. Thinnakkural, Sunday 17thMay (Press).
  • Devendra. S., (2015). Women as a marketing instrument. Thinnakkural, Sunday 10thMay (Press).
  • Devendra. S., (2015). Importance of Auxiliary Services in Business. Thinnakkural, Sunday 22nd March (Press).
  • Devendra. S., (2014). Inuential Factors on Word of Mouth Communication in Banking Industry. Virakesari,Sunday 17th September, pp.3 (Press).
Achievements
  • Awarded for the Best Performance in First Year — BBA in Eastern University, Sri Lanka
  • Passed University Competency Test of Information Technology Stage 1 and 2 Exam conducted by the Ministry of Higher Education and University Grants Commission in 2013 (79 marks)
  • 1st place in Provincial level Commerce Quiz Competition in 2007
  • Champion of Commerce Quiz Competition conducted by TDUSA in 2008
  • Second place in Provincial level Oratory (Prompt) in 2007
  • First place in National level Group Dance Competition in 2000
  • Secnd place in Provincial level Individual Dance competition in 2002
  • Second place in Provincial level Group Dance competition in 2002
  • First place in Provincial level Cultural Group Dance competition in 2007
  • Second place in National level Speech Competition in 2007
Sports
  • 2nd place in Inter Faculty Table Tennis in 2010 2nd place in Inter Faculty Chess in 2010
  • 2nd place in Inter Faculty Basketball in 2010
  • Participated in 2010 Sri Lankan University Games (SLUG) in Chess Competition
  • 1st place in Inter Faculty Chess in 2011
  • 2nd place in Inter Faculty Chess in 2014
  • 1st place in District level Netball in 2003
  • 2nd place in School level High Jump in 2003
  • 3rd place in Zonal level Hurdles in 2005