MS. Shamini Howshigan

Lecturer (Probationary)

Doctor of Psychology in University of Hull, United Kingdom (Reading)
Bachelor of Business Administration (Hons) – Specialization in Marketing

E-mail -: shaminih@esn.ac.lk

Academic RecordAdmin RolesExperiencesActivityTeachingPublicationAwards
  • Reading for Doctor of Psychology in University of Hull, United Kingdom.
  • BBA in Marketing Specialization (Hons) Eastern University Sri Lanka (First Class)
  • Lecturer (Probationary) Trincomalee Campus, Eastern University, Sri Lanka, (March2018/ to date)
  • Student Counselor, Trincomalee Campus, Eastern University, Sri Lanka (2018- 2019)
  • Academic Sub warden, Trincomalee Campus, Eastern University, Sri Lanka (2018-2019)
  • Temporary Assistant Lecturer, Eastern University, Sri Lanka, (May/2017-February/2018)
  • Consumer Behaviour
  • Marketing Communication
  • Marketing Management
  • Theory and Application of Economics
  • Research Methodology
Publications in International Journals
  • S Howshigan and N Madushani (2020) A Behavioral Study on Leisure Shopping Purchasing in SupermarketSetup, Asian Research Journal of Arts & Social Sciences.
  • Shamini Howshigan ,Role of Social Media in Shaping Local Youth Tourists’ Behaviour Across the SriLankan Tourism Industry, Asian Journal of Education and Social Studies 2020; DOI:10.9734/AJESS/2020/v8i130211 Shamini Howshigan and G.Hariharan, Factors Affect to Consumers Green Purchasing Behavior: AStudy on Batticaloa District. South Asian Journal of Social Studies and Economics 2019 Volume5; DOI;https://doi.org/10.9734/sajsse/2019/v5i130135
  • Shamini Howshigan and V. R. Ragel, The Effectiveness of Switching Barrier on Customer Loyalty Mediated with Customer Satisfaction: Telecommunication Industry, Batticaloa, South Asian Journal of Social Studies and Economics 2(2): 1-9, 2018; Article no.SAJSSE.44430
  • Shamini Newton and S. M. K. M. M. Samarathunga, Identifying Factors Affecting to Retailer manufacturer Relationship Continuity Special Reference to Cosmetics Market in Kandy District ; South Asian Journal of Social Studies and Economics. 1(2): 1-11, 2018; Article no.SAJSSE.41630
  • Shamini Newton and Shelomeya Ragel. (2017), The impact of Employee’s Satisfaction on firm’s rewarding schemes and Employee Retention. Special reference to Insurance Companies in Batticaloa District
  • Shamini , N and Ragel ,V . R. (2017), The effectiveness of switching barrier on customer loyalty mediated with customer satisfaction: telecommunication industry, Batticaloa. Amity Journal of Management Research (printed book)
Publications in International Research Conferences
  • Shamini Howshigan and T.Prabaharan, Factors Affecting Consumption of Organic Food Products in Sri Lanka, 4 th Annual Research Conference (TRInCo-2019), Trincomalee Campus
  • A study on factors Affecting Impulse Buying Behaviour of consumers in the super market, special reference to food city Sri Lanka- AIRC 2016, South Eastern University Effectiveness of Relational bonds on Relationship quality in Banking industry in Sri Lanka- ISCB 2015, University of Kelaniya.
  • Impact of service quality on customer retention in mobile Telecommunication service provider in SriLanka- BSF Vavuniya campus 2015
National/International Conference - Full Paper Publications
  • Shamini , N and Ragel ,V . R. (2017), The effectiveness of relational bonds on customer loyalty mediated with customer satisfaction; Telecommunication industry, Batticaloa., International Journal of science domain.
Abstract Publications
  • The effectiveness of relational bonds on customer loyalty mediated with customer satisfaction;Telecommunication industry, Batticaloa- ICAM- International Conference on Advanced Marketing 2017.
Publications in News Letters
  • Shamini, N ., (2016). Customer Satisfaction among Tele Communication Industry in Sri Lanka. Naanayam, 15th February, pp.3 (Press).
  • Shamini, N ., (2015). Changes in consumer behavior. Thinakural, 24th September, pp.8 (Press).
  • Shamini. N (2017), Purchasing Managers Index- PMI, Leader Business News Letter, Dept. of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka, Volume 17.
  • Shamini. N (2017), Sri Lanka recent changes in Economic index, Thedal News Letter, Catholic Student Union, Eastern University, Sri Lanka, Volume 2.
  • The overall best performance at the Bachelor of Business Administration Degree Programme (2010/2011) (Chellappah Kanapathipillai Memorial Award – 2017)
  • “Achievers award” for the best performance in G.C.E (A/L) Commerce stream organized by Zonal education office.