Mrs. Vithya Leninkumar

Senior Lecturer Gr-II

Master of Science in Management (USJP)
Bachelor of Business Administration Special In Marketing (Hons) (EUSL)

E-mail -: vithyal@esn.ac.lk

Academic RecordAdmin RolesExperiencesMembershipsActivityTeachingPublicationAwards
  • Master of Science in Management, University of Sri Jeyawardenapura, Sri Lanka. (2015)
  • Bachelor of Business Administration (Specialization in Marketing Management) (Hons) Eastern University Sri Lanka. (2009)
  • Coordinator for Staff Development Centre from 2020 up to date
  • Chairperson of Board of Study of Faculty of Communication and Business Studies (External Degree Program) since 27th November, 2019 up to date.
  • Coordinator for Strategic Management Planning Unit, Trincomalee Campus, Eastern University Sri Lanka from 2016 to 2019.
  • Senior Lecturer in Management, Department of Business and Management Studies, Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka from 2017 to date.
  • Lecturer in Management, Department of Business and Management Studies, Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka from 2012 to 2017
  • Management Trainee at People’s Bank in 2011.
  • Assistant Lecturer, Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka from 2009 to 2011
  • Trainee at People’s Bank in 2008.
  • Member of the Institute of Charted Professional Managers of Sri Lanka
  • Member of National Science Foundation
  • Board Member Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka
  • Member of the Board of Examiners, Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka.
  • Member of Internal Quality Assurance Cell (IQAC) of the Faculty of Communication and Business Studies.
  • Member of Internal Quality Assurance Cell (IQAC) of the Faculty of Applied Science
  • Member of Internal Quality Assurance Cell (IQAC) of the Unit of Siddha Medicine.
  • Academic Service Provider, External Studies Unit, Faculty of Communication and Business Studies, Trincomalee Campus, Eastern University, Sri Lanka.
  • Student Counsellor from 2013-2018
  • Chairman of Examination Disciplinary Committee
  • Chairman of Bid opening committee
  • Chairman of the Technical Evaluation Committees
  • Member of the Sports Advisory Committee
  • Member of Technical Evaluation Committees
  • Reviewer for Research conferences
Resource Person
  • Resource Person for “Basic Marketing” for Management Training Package for new graduate appointees for the government service
  • Resource Person for “Communication and its process” for Management Training Package for new graduate appointees for the government service
  • Resource Person for “Creativity and innovation” for Management Training Package for new graduate appointees for the government service
  • Seminar for G.C.E (A/L)-2016 Commerce Stream Students organized by Zonal Education Office, Trincomalee.
  • Marketing Management
  • Services Marketing
  • Consumer Behaviour
  • Marketing Communication
  • Advertising and promotion
  • Environmental Management
  • Principals of Management
  • Career Guidance
  • Organizational Staffing
  • Capacity Building and Negotiation Skills
  • Gender Issues in Management
  • Organizational Behavior
  • Productivity Management
Research publications
  • Leninkumar, V. (2019). Antecedents of Customer Satisfaction. Archives of Business Research, 7(6), 62-76. URL: http://dx.doi.org/10.14738/abr.76.6622
  • Leninkumar, V. (2019). Customer Perceptions of Service Quality in the Banking Sector. Archives of Business Research, 7(8), 169-179.URL: http://dx.doi.org/10.14738/abr.78.6904
  • Vithya Leninkumar (2017) The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty. International Journal of Academic Research in Business and Social Sciences, Vol. 7, No. 4 URL: http://dx.doi.org/10.6007/IJARBSS/v7-i4/2821
  • Leninkumar,V. (2017). An investigation on the relationship between Service Quality and Customer Loyalty: A mediating role of Customer Satisfaction. Archives of Business Research, 5(5), 1-23. URL: http://dx.doi.org/10.14738/abr.55.3152
  • Vithya Leninkumar (2016) The Effect of Service Quality on Customer Loyalty. European Journal of Business and Management, Vol.8, No.33.
  • Leninkumar Vithya. (2014). Impact of Perceived Service Quality on Students’ Satisfaction. European Journal of Business and Management Vol.6, No.39.
  • Leninkumar, V & Gnanamuthu, C.R (2014). A study on consumer buying behaviour of fairness cream: special reference to Trincomalee town and gravets, Third Annual Research Conference, Southeastern University, Sri Lanka.
  • Vithya Vivekananthan, (2010). A Study on Influence of Advertisement in Consumer Brand Preference (Special Reference to Soft Drink Market) 1st International Conference on Business and Information, University of Kelaniya, Sri Lanka.